N New Ethiopia ToursLocal experts. Meaningful journeys.
20 May 2026

Understanding Ethiopian Coffee Culture

Coffee in Ethiopia is not only a drink; it is hospitality, conversation and ceremony.

Understanding Ethiopian Coffee Culture A traditional coffee ceremony includes washing and roasting green beans, grinding them and brewing coffee in a clay jebena. The process takes time because the social experience matters as much as the drink itself. Joining a ceremony with a local host helps visitors understand everyday Ethiopian hospitality.
Traveller reviews

What our travellers say

Tripadvisor ★★★★★
“Took a 12-day trip with three friends all around Ethiopia with New Ethiopia Tours and would highly recommend them. Bre was professional, communicative, and easy-going. He was willing to work with us to fulfill all our requests, to pivot when unexpected issues popped up, and was just a generally great person to have on our trip with us. He went above and beyond to make sure we had an amazing trip even when the weather and health issues had other plans for us. Throughout the trip, I felt safe and respected. This was my first time in Ethiopia and I am glad I went with Bre and New Ethiopia Tours. I highly recommend them to anyone looking to book a tour in Ethiopia.”
Samantha L
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Google ★★★★★
“Great car, great guide, and customised the trip for me. Thank you very much.”
Sam Wong
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Tripadvisor ★★★★★
“Recently spent 9 days visiting Addis Ababa, Bahir Dar, Gonder, Simien Mountains and Lalibela, all organised by New Ethiopia Tours.

Birhanu and the team took care of every detail, were able to answer any questions and attentive to any special requests eg. vegetarian meals! Accommodation was all a high standard, transport all felt very safe and was impressed by how smooth everything went.

A special mention to our guide for the whole trip Henok, who was exceptionally knowledgeable and passionate about the history and culture of this unique and fascinating country!

A reliable and professional tour operator and would highly recommend!”
p13mcv
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Google ★★★★★
“The guid Ebraham was very helpful and tried his best to make my trip wonderful. I would recommend him for everyone.”
Muna Zubaid
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Tripadvisor ★★★★★
“I recently spent almost two weeks in Ethiopia (Addis, Bahir Dar, Gondar, Lalibela, and the Danakil Depression). Everyone from accommodation, currency exchange, local guides/transportation, and domestic flights was organised by Birhanu and his team. I was very impressed at how smoothly everything went, and Birhanu was always extremely helpful and communicative. Would absolutely recommend to anyone wanting to visit Ethiopia.”
Ruadhán M
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Google ★★★★★
“Title: Birhanu and Solomon - The Perfect Guides to Ethiopia ⭐⭐⭐⭐⭐

If you’re planning a trip to Ethiopia, Birhanu and Solomon from New Ethiopia Tours are exactly who you want leading the way. They’re incredibly knowledgeable, personable, and generous, making every moment of the journey memorable.

From the start, they made us feel welcome, like we were exploring with friends rather than guides. Their deep understanding of Ethiopia’s culture and history, paired with their warm sense of humor, kept the trip both educational and fun.

Whether it was helping us navigate bustling markets, sharing fascinating stories, or going out of their way to ensure everything ran smoothly, they truly went above and beyond. Each stop felt thoughtfully planned, yet they still managed to keep things flexible and relaxed.

If you want a seamless and enriching experience, Birhanu and Solomon are the perfect choice. Highly recommended!”
Alex Abboud
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Tripadvisor ★★★★★
“Very good experience with this local tour operator. Very reattive to my messages and professional during and after the booking Process i did the city tour and dankil depression. Happy for the services and timing. I reccomend this company as reliable and organised. Thanks”
Happiness28093780639
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Tripadvisor ★★★★★
“Thanks to Mule and Birhanu, we had an amazing experience in Addis and the surrounding areas. They helped us truly connect with the people, landscapes, and local customs in a way we could never have done on our own. They’re super professional, friendly, and know every little corner. If you’re thinking of exploring Ethiopia for real, don’t hesitate—reach out to them. Booking their services was the best decision of our trip. Highly recommend!”
Martín Cantalupi
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Tripadvisor ★★★★★
“It was such a wonderful experience! The tour guides are very elaborate and patient with the different questions. They were also recommended very nice restaurants for us 👌🏾”
Keren N
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Google ★★★★★
“We were honored to have had an amazing and hospitable tour guide experience during SHAPE Africa event. Birhanu is amazing. He takes good care of you, ensuring that everything goes smoothly and eloquently.”
Faris Alsalamah
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