About
New Ethiopian Tours
Connecting Travelers to the Authentic Heart and Soul of Ethiopia
Our Story
New Ethiopian Tours was founded with one mission: to share the incredible beauty, rich history, and warm hospitality of Ethiopia with the world.
Born from a group of local friends showing visitors around Addis Ababa, our passion quickly grew into a professional Ethiopian tour company, but we’ve never lost the personal touch and genuine enthusiasm that inspired our beginning.
As local entrepreneurs who grew up in this magnificent country, we believe that travel should be about more than sightseeing. It should be about authentic connections with people, traditions, and landscapes. That’s why our tours go far beyond typical itineraries, offering meaningful insights and unforgettable experiences.
Ethiopia is not just a destination. It’s a place to experience, understand, and fall in love with.
Local Expertise: Born and raised in Ethiopia, our guides know the hidden gems most visitors never see.
Cultural BridgeWe create authentic experiences that connect travelers with Ethiopia’s living traditions.
Sustainable Tourism: We support local communities, small businesses, and cultural preservation.
Personal Touch: Every guest is welcomed like family.
Our Mission
To provide authentic, transformative travel experiences in Ethiopia that create lasting connections between visitors and Ethiopian culture, while supporting local communities and preserving our heritage for generations to come.
Our Vision
To be recognized as Ethiopia’s premier cultural tour company, known worldwide for exceptional service, genuine experiences, and positive impact on local communities. We envision a world where travel builds bridges of understanding.
Our Core Values
These principles guide everything we do at New Ethiopian Tours:
Authenticity
Real experiences with genuine local connections.
Community
Supporting Ethiopian families, businesses, and artisan.
Excellence
Delivering exceptional service on every tour.
Sustainability
Responsible tourism that protects our culture and environment.
Ready to Explore Ethiopia?
Let New Ethiopian Tours create a personalized journey that highlights the very best of our beautiful country. Whether you’re interested in historic routes, cultural immersion, food tours, or adventure travel in Ethiopia, our team is here to make it unforgettable.
Get in Touch with Us